very niche influencers 2026

Trend Board: Very niche creators – influencers resonating through focusing on one (often unrelatable) thing

By Caroline Edwards - 08 Jan 2026
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Posted by Caroline Edwards in Trend Boards

5 months ago

Very niche creators, from The Pool Guy finding popularity during the early days of TikTok to Francis Bourgeois’ enthusiastic train content, have resulted in millions of followers. Having a distinct niche – not just focusing on music or golf, but a specific format – continues to boost engagement and achieve cut-through.  New York creator Anthony…

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