Whimsy is a growing topic on TikTok as parents aim to create magical, imaginative and wholesome upbringings for their children. #Whimsy has 137,200 TikToks, #whimsical has 319,100 posts and #magicalchildhood has 2,100 tagged TikToks. The parenting strategy includes making games out of everyday activities, incorporating magical or fairytale elements, and adopting a playful attitude to…
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Metaverse strategy requires a mix of logical and magical thinking