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UK food and drink influencer strategy: Five data-led insights for brands producing campaigns in H2 2024

Posted by Sara McCorquodale in Strategy

4 months ago

Summer puddings, aspirational seasonal produce and history of recipes. CORQ’s data analysis of creator food and drink content in H1 2024 presented a very clear picture of what is engaging audiences now. Here are five insights brands should utilise when building campaign narratives in H2. These trends were identified by reviewing content across 15,000 influencer…

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