UK general election 2024: Political party social media analysis plus their TikTok “meme war”

Posted by Caroline Edwards in Analysis

3 weeks ago

The upcoming vote on 4 July has been dubbed “the UK’s first TikTok election.” The last general election took place in 2019 when X (formerly Twitter), Facebook and Instagram were the dominating social platforms. Now, political parties must attempt to sway voters by mastering TikTok too. Social media will be crucial across the board, especially…

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