The upcoming vote on 4 July has been dubbed “the UK’s first TikTok election.” The last general election took place in 2019 when X (formerly Twitter), Facebook and Instagram were the dominating social platforms. Now, political parties must attempt to sway voters by mastering TikTok too. Social media will be crucial across the board, especially…
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General election 2024: Key advice on how political parties can work with creators to connect with voters