United Influencers’ Jakob Wigselius on Scandinavian marketing: Brands selling values will be the winners of the next decade

Posted by Dina Zubi in Analysis

1 year ago

“If you ask consumers if they prefer to listen to a brand or a person, nine out of ten will say they prefer to listen to the person,” Jakob Wigselius says. He is the CEO of United Influencers Scandinavia, one of the leading influencer marketing agencies in the region, which also holds the licence for…

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