Valentine’s Day influencer strategy 2025: Audiences want showstopping beauty and baking content

By Emilie McMeekan - 19 Nov 2024
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Posted by Emilie McMeekan in Strategy

1 year ago

With over 28.1M posts for #valentines on Instagram, Valentine’s Day is a personal and commercial opportunity that signals the end of the post-Christmas slump. According to consumer intelligence platform Mintel, an estimated £2.1 billion was spent on celebrating 14 February in 2024. A pre-Valentine’s YouGov survey found around one third of Britons (36%) were planning…

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