Venture capitalists are turning their attention towards influencer founded brands – here’s why

Posted by Louise Whitbread in News

2 months ago

At the beginning of November, news broke that Dominic McGregor, co-founder of Social Chain and now heading up venture capitalist firm Fearless Adventures, invested £200,000 into sustainable swimwear brand, Swim Society. What makes this particularly significant is the brand was founded and continues to be led by Montana Brown, a former Love Island contestant.

Since leaving the villa in 2017, Montana has built a huge online fanbase on Instagram, with 1.2 million followers and a thriving influencer career, working with the likes of Origins, Lookfantastic, Isle of Paradise and PrettyLittleThing for branded partnerships. However, in 2019, Montana diversified with a new business venture - Swim Society - an inclusive swimwear range with a sustainable edge. Using recycled materials in their designs, such as post-consumer polyester, the brand has since gone on to be stocked at ASOS.

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