Viral brands: why YouTubers and TikTokers are creating content about Aldi

Posted by Lucinda Diamond in Influencer campaigns

2 years ago

Aldi is famous for its deals and the interesting juxtapositions in its random lifestyle aisle. But it’s not just the variety of discounted products that has the world obsessed with this budget supermarket, it’s also its range of copy-cat items, packaged to look like other popular name-brand foods. Yes, it might sometimes get the business…

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