The metaverse is a virtual space accessible to all, offering the opportunity to build an immersive environment beyond our analogue one. However its success is not possible without creator collaboration, and many influencers are already adapting their content to Web3. YouTubers are migrating to Twitter to share their cryptocurrency finds and female-led communities of NFT artists are growing. According…
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Prada using a virtual influencer to front its campaign is a missed opportunity to address the lack of diversity in luxury fashion