Warner Bros.’ marketing strategy for Sinners: A model creator promo tour drives earned media and sales success

Posted by Caroline Edwards in Case studies

3 weeks ago

Digital coverage of Warner Bros.’ supernatural vampire horror film Sinners is dominating both mainstream and social media. The film’s opening weekend generated $63 million globally (£47 million) and the cinematic event was the biggest debut for an original film since 2019. Directed by Ryan Coogler (the talent behind acclaimed hits Black Panther and Creed) and…

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