Flatlay trend TikTok 2025

Welcome to the flat lay 2.0: How brands can use Gen Z’s take on the format across beauty, home and travel

By Caroline Edwards - 04 Feb 2025
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Posted by Caroline Edwards in Analysis

1 year ago

What goes around comes around and influencers are the catalyst behind the revival of the flat lay format that’s dominating Instagram and TikTok. Gone are the 2010s Instagram era of perfectly messy photos, where items were put together to look aesthetic, clean and aspirational. Instead, creators are posting more haphazardly-styled photos of their shopping baskets,…

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