BTS-South-Korean-Beauty

Welcome to the Korean culture takeover: inside the Squid Game, K-pop and skincare trends dominating social media platforms

By Lucinda Diamond - 18 Oct 2021
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Posted by Lucinda Diamond in Trends

4 years ago

From primary school playgrounds to Halloween party planning, October has been dominated by discussion of the hit Netflix show: Squid Game. The South Korean survival drama has the planet hooked on its unique – if a little disturbing – take on human nature, with its violent and nail-biting games and flawless cinematic execution. As a result,…

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