Welcome to the Korean culture takeover: inside the Squid Game, K-pop and skincare trends dominating social media platforms

Posted by Lucinda Diamond in Trends

3 months ago

From primary school playgrounds to Halloween party planning, October has been dominated by discussion of the hit Netflix show: Squid Game. The South Korean survival drama has the planet hooked on its unique - if a little disturbing - take on human nature, with its violent and nail-biting games and flawless cinematic execution.

As a result, the Korean-language series is the most viewed show on Netflix of all time - out with your corsets Bridgeton - with 111 million people watching the show in just four weeks.


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