What is Audius? Inside the streaming platform which is TikTok’s sounds library partner

Posted by Emilie McMeekan in News

5 months ago

The world is watching TikTok so when it makes a move, everyone pays attention. In mid-August, the social media giant struck a landmark deal with a young upstart, Audius, for it to be the sole partner powering the short-form video platform's “Sounds” library.

The partnership also means that Audius users can now integrate their music directly into the TikTok Sounds library themselves - previously they needed to have the right distribution partner.

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