vibe marketing

What is vibe marketing? An overview of the AI strategy, associated risks and how brands can mitigate them

By Caroline Edwards - 01 Sep 2025
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Posted by Caroline Edwards in Analysis

3 months ago

UK searches for “vibe marketing” have grown 668% in the past 12 months, while global Google searches surged in August. Essentially, vibe marketing is a new development where businesses incorporate AI into their strategies to improve efficiency, scale workflow and automate campaigns. AI is seen as an opportunity, not a threat. This goes beyond using…

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