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Wings of change: Inside the RSPB’s radical TikTok strategy attracting millions of views

Posted by Emilie McMeekan in Case studies

1 month ago

In the battle for the attention economy, brands and institutions often talk about taking risks but in actuality baulk at the prospect, at the uncertainty. But every now and then, a social media strategy emerges that embraces risk, the perilous unknown, and it pays off. Before US vice-president Kamala Harris was declared brat by Charli…

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