Winter travel trends 2025

Winter travel trends 2025: Brands should bet on stargazing, ski comedy and babymoons to engage consumers

By Dina Zubi - 29 Jun 2025
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Posted by Dina Zubi in Strategy

10 months ago

Winter travel offers off-peak city exploration, adrenaline-fuelled adventures and escapes to warmer climates. 47% of consumers are planning winter getaways – a year-on-year increase of 15%, according to market research company Leger. Travel during the colder season is most popular among younger generations – 34% of Gen Z and 33% of millennials intend to book…

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