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WIRED’s subscriptions are +31% MoM after bringing journalists to the forefront of its social content

By Caroline Edwards - 10 Oct 2025

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Posted by Caroline Edwards in Case studies

5 months ago

Conde Nast media brand WIRED has brought its journalists to the forefront of its social channels to drive a rise in audience engagement and subscribers. The publication’s subscriptions are up 31% month-on-month. According to Adweek, between January and September 2025, subscriptions grew 94% compared to the same timeframe in 2024, despite prices having doubled and…

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WIRED’s subscriptions are +31% MoM after bringing journalists to the forefront of its social content

Posted by Caroline Edwards in Case studies

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