World’s “fastest-growing sport” padel is taking over the Middle East: Here’s how brands can take advantage of the hype

Posted by Chloe James in Analysis

1 year ago

Padel is taking over the Middle East, one court at a time. Best described as a cross between tennis and squash, the padel market is set to be worth US $491.3 million (£395.8 million) by 2028 and it’s been dubbed the “world’s fastest-growing sport”. If you need proof, just look at the UAE, where it’s…

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