Youth culture and the art of trend forecasting – insights from cultural commentator Samuel Trotman

Posted by Louise Whitbread in Industry insights

2 months ago

As part of our Brand Briefings, our exclusive online events series, CORQ’s CEO and founder Sara McCorquodale hosted a webinar with global trend forecaster, cultural commentator and denim trend consultant at Denim Dudes, Samuel Trotman. As a denim specialist, he works with brands such as Levi and Gap to consult on denim and youth trends and he was previously denim editor for WGSN and Stylesight.

In our session, we explored Samuel’s career and what trends he’s forecasting over the next year, from cultural icons to the brands who are getting it right, along with the aesthetics he expects will rise up over the next 12 months.

Find the must-read notes from the session below, and if you would like to attend future CORQ events, email Arabella Johnson at

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