Zendaya’s shoe odyssey with Sophia Webster is a lesson in social storytelling that drove three million views

By Emilie McMeekan - 19 Aug 2026
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Posted by Emilie McMeekan in Analysis

4 weeks ago

Sophia Webster is a luxury shoe designer whose wares have been described as “the closest shoes get to confectionery”. She went viral in a post about how Zendaya ended up wearing a pair of her customer’s shoes – and how community support may have triggered a shoe comeback. The designer’s business launched in 2012 and,…

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