Zoella 2022: managing director Maddie Chester on the future of Zoe Sugg’s empire

Posted by Caroline Edwards in Influencer campaigns

2 weeks ago

“Other social medias come and go, but Zoella.co.uk will always be here,” wrote digital mogul Zoe Sugg in her November 2019 editor’s letter. So far, she’s not wrong. Zoella was created a decade earlier as a personal blog for the Wiltshire-born influencer to share her favourite fashion and beauty products. Since then, the website has exploded into a full-blown digital and editorial empire.

Today, Zoella is a brand staffed by a team of six women. This includes Maddie Chester, Sugg’s former manager at talent agency Gleam Futures, who was appointed managing director in September 2021. Sugg remains as CEO.

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