Alexandra Cameron


Known for her natural light photographs of internet and media personalities, this year was busy for Cameron – she shot portraits of Fearne Cotton, Stephanie Yeboah and Gemma Styles. Alongside this, she helped stage an Instagram boycott to protest the app’s pivot to video, and went on BBC Breakfast with Nyome Nicholas-Williams to discuss body image. She also called out Variety, Sydney Morning Herald and Marie Claire Australia for using her images of writer Dolly Alderton without permission. A standout campaign from 2022 is her collaboration with Triumph Lingerie, where she discussed body confidence and its impact on images.