Alice Thomas / Alice x T


Thomas pivoted from being a YouTuber to more of a TikToker this year. She continued to create viral beauty and lifestyle content, with transformations like dying her hair copper or colouring her brows gaining the most attention. Her TikTok collaboration with MAC Cosmetics, where she used the brand’s lipsticks as blushers, has over four million views. Meanwhile her Maybelline partnership has over two million. She also continued to grow her Instagram, where she partnered with Byoma to share how the brand has helped her correct previous damage to her skin barrier.