The baker and beauty creator has been busy cooking up a storm for Jemma Wilson’s YouTube channel Cupcake Jemma and bakery Crumbs and Doilies. Pemberton continued his usual content, ranging from dance videos to beauty tutorials and cake inspiration. His best paid content of 2022 includes being part of Tony’s Chocolonely’s first social campaign to promote its conversation bars and working with Skingredients to host a “get ready with me” with its founder Jennifer Rock.