2023 was Koper’s third – and arguably most successful – year of creating content. She started the year by moving into her new flat in the Netherlands (although she still regularly visits London) and focusing on quick and condensed video content. This consisted of hair care advice, makeup tutorials and recipes, punctuated by brand partnerships with Sage Appliances, Waterdrop and Wüsthof. Brands should keep a close watch, as she’s swiftly approaching one million followers on TikTok.