In 2022, Pinero celebrated reaching one million followers on Instagram and its easy to see why his profile is continually growing. As well as his usual comedic skits, he promoted his debut film Gassed Up, launched a podcast (From Boys To Men) and proved his talent for football commentary again and again. Notable campaigns include his partnership with McDonald’s to review its new vegan burger and his collaboration with BMW to test out its new all-electric i4 vehicle.