A Gymshark ambassador, Olie featured the brand heavily in her content this year, from yoga tutorials on YouTube to organising her activewear on TikTok. Other brand collaborations includes a self-care partnership with mattress brand Emma and her contribution to Gillette Venus’ #MoveYourSkin campaign. The latter was especially impactful because Olie shared her father worked for Gillette for 25 years and was seriously ill. She also discussed the importance of girls getting into sport.