Lydia Millen


Millen remains a big name in the lifestyle vertical despite facing criticism for being insensitive to the cost of living crisis after checking into The Savoy Hotel when her heating broke. With many fans rushing to her defence, Millen’s content has been referred to as a source of escapism and inspiration for her followers and her luxury lifestyle is always a hot topic. Interesting campaigns include her own collection with Karen Millen and her partnership with St Tropez Tan to share her self-care routine.