As creator of TikTok’s most casually joyful channel, Achusiogu has grown her audience this year via her vlogs, knitting projects and showing how she does her girlfriend’s hair. She has also posted book reviews, fit checks, talked about being autistic and her choice to live alcohol-free. Her channel is mostly without commercial content but she did work with TikTok to be on its float at Manchester Pride. As we mentioned, joyful.