A Dyson hair styling video, a vlog of her Dominican Republic holiday and moments with her husband, food blogger Abz Walid, are some of Poonam Walid’s most popular posts of 2022. This year also marked more regular content on TikTok, where her most viewed video of her beauty travel essentials has been viewed over 1.3 million times. She also made a return to YouTube after a four-year hiatus. Brand partnerships of note include launching skincare brand WOAH at Next Beauty and collaborating with Amazon Fresh to create an affordable autumn dinner party.