Biden’s betting that influencers can win elections

In this week’s Voice Note from the Creator Economy, CORQ. CEO Sara McCorquodale draws on her former experience consulting on political digital strategy to answer the question Biden’s team are betting on in the 2024 presidential election: can influencers sway the tide of political campaigns?

  • Does an influencer strategy have a place in modern politics?
  • How would Biden’s approach translate in the UK?
  • Could lifestyle YouTubers be the secret weapon for social-media savvy politicians?

All this and more in four minutes with this week’s Voice Note from the Creator Economy.