This independent review of influencer adverts in 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of creators who produced the top adverts of the year.
- Statistics detailing creator impact in 2024.
- Trends that drove audience engagement with creator campaigns.
- TikTok case studies of standout partnerships.
- Top 50 creator partnerships of 2024.
Key findings include:
- Creators with less that 500K followers produced 79% of 2024’s top ads.
- 47% of creator adverts were labelled incorrectly according to the Advertising Standard Authority’s guidelines.
Additional reading:
- Commercial influencer strategy 2025: How to develop a cross-platform funnel that drives growth and sales
- Welcome to the flat lay 2.0: How brands can use Gen Z’s take on the format across beauty, home and travel
This report is available exclusively to CORQ members. Login to download your copy now or find out more about accessing CORQ here.
