Decoding Gen Alpha

Meet the next generation of change makers in this CORQ. original report from features director Emilie McMeekan.

Learn from social researcher Mark McCrindle, Dentsu Creative’s head of innovation Alex Hamilton, founder of Kanjo Health Sophia Parvizi-Wayne, and Ruby Aryiku, the co-founder of VAMP, in this first from CORQ.

Created by features director Emilie McMeekan, this deep-dive report puts Gen Alpha under the microscope to understand how they will come to shape the world around them and what that will mean for marketers.

CORQ. members will be able to learn:

  • Which Gen Alpha influencers are already leading the charge
  • Why Roblox is the platform for connecting with kids
  • What informed Gen Alpha’s origin story

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