This study of influencer adverts for food and drink brands reveals the top 50 partnerships of H1 2024 and demographic trends in the creators producing the best commercial content. It also includes strategic direction for brands in H2, based on the findings of our data analysis.
It contains:
- Insights on emerging content trends that food and drink brands should utilise to grow their visibility.
- Data analysis of the influencers who produced the top adverts of H1 2024.
- Top 50 food and drink adverts by influencers in H1 2024.
Key findings include:
- 36% of adverts from Q2 were for alcohol and drinks brands. The most successful brand of the quarter worked with fashion and beauty influencers rather than food influencers.
- Summer pudding recipes are driving more audience engagement for food and lifestyle influencers than any other kind of cooking content.
