This independent review of influencer adverts April 2025 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of April 2025.
- Top 50 most engaging creator adverts of April 2025.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
- 10% of top influencer campaigns in April 2025 were about sport. Consumers engaged with creator success stories about sport and fitness, which is why TCS London Marathon ads were particularly powerful. Three of the 50 top sponsored posts were for the running event.
- 8% of creator adverts were by fashion brand White Fox Boutique. The trend-led apparel retailer had a successful month, aided by its influencer trip to Coachella. The festival is well known as a fashion creator destination, and three out of four of White Fox Boutique’s April ads were linked to the event.
- Nearly one quarter of top performing ads involved experiences or activities. KT Franklin’s Swedish experience Carousel with Estrid was the highest performing ad for the month (85.3%); Jacob White’s lunch club Reel for Flora had a 23.7% ER, and Betsie BB’s Reel about attending a scrunchie workshop with Chelsea Peers had a 16.7% ER.
