This independent review of influencer adverts December 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of December 2024.
- Top 50 most engaging creator adverts of December 2024.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
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40% of December’s top ads were made by fashion brands working with influencers to style Carousels featuring one look, a format which continually delivered attention for this industry in 2024.
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Christmas snacks and treats content delivered for food & drink brands. Marks & Spencer scored two top ads of the month by making this its focus.
