This independent review of influencer adverts February 2025 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of February 2025.
- Top 50 most engaging creator adverts of February 2025.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
- Audience appetite for travel content is up 75% YoY. The top advert of the month was by elderly artist Alice Williams, an expat living in France with her husband, in partnership with Away, which had a 757% engagement rate (ER).
- Top adverts by macro talents are up 200% MoM. Rory McIlroy delivered for CarGurus with a fun trick shot which garnered the brand a 4.7% ER and 5.6 million views, while Zoe Sugg’s inclusion of Marks & Spencer – of which she is an ambassador – in a round-up Carousel achieved a 1.9% ER.
- Regional diversity is +17% MoM with London creators accounting for just 58% of top adverts
Additional reading:
-
Creators using AI tools are the breakthrough talents of 2025
- The shift from manifestation to gratitude and how brands can utilise the trend shaping wellness in 2025
