This independent review of influencer adverts January 2025 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of January 2025.
- Top 50 most engaging creator adverts of January 2025.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
- 20% of January’s top ads shared experiences. Brands may find that creating spaces to be documented by creators across Instagram and TikTok drives more audience interest than straightforward product demonstration, making this a wise place to put marketing spend.
- Mastering fun formats should be a brand priority in 2025. Creator content that leaned into satire or even just referenced relatable tropes drove sharing, relevant comments and resulted in brands having high visibility.
