This independent review of influencer adverts and organic posts in July 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of July 2024.
- Top 50 most engaging creator adverts of July 2024.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
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38% of July’s top ads documented brand trips and experiences. The more interesting thing about July is how niche experiences are sending influencer content about small businesses viral. The second most engaging advert of the month was by travel creator Sabina Trojanova promoting London cat cafe chain, Java Whiskers (34.7% ER).
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52% of the top creator ads were Reels; 44% were Carousels. Just one post was a single image and this was for Intel and Samsung by Team GB diver Jack Laugher MBE (6.3% ER).
Additional reading:
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From Brat Summer to Taylor Swift: How brands can harness YouTube fandoms
- Wings of change: Inside the RSPB’s radical TikTok strategy attracting millions of views
