This independent review of influencer adverts July 2025 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of July 2025.
- Top 50 most engaging creator adverts of July 2025.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
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Integration with summer’s cultural events drove success. For example, Free People won the second most engaging advert by dressing Anaïs Gallagher – daughter of Noel – for Oasis’ reunion tour.
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The number of top ads by interiors brands is +8% month-on-month. Sponsored influencer posts for brands in this vertical have accounted for 4% of 2025’s top adverts on average, but in July it accounted for 12%.
