This independent review of influencer adverts May 2025 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of May 2025.
- Top 50 most engaging creator adverts of May 2025.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
- 16% of May’s top ads were made in unique creator formats. These included Riz Houari X Samsung and ASOS, and James Barnett X Baileys.
- Algorithms are diminishing the value of creator audience size. 32% of May’s top adverts were made by creators who have followings of less than 100,000 people.
- 20% of May’s most engaging adverts were by duos. These included Lucia Ferrato X H&M and Thomas Meacock X Davidoff Parfums.
