This independent review of influencer adverts and organic posts in November 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of November 2024.
- Top 50 most engaging creator adverts of November 2024.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
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28% of top adverts were produced by entertainment brands. Most prominent was content by the BBC and Sky, but publishers such as The Guardian and It’s Nice That also drove above-average audience engagement through creator integration.
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12% of top ads were for products co-created by brands and influencers. Brands worked with creators in a vast variety of ways to play to their strengths in November.
