This independent review of influencer adverts and organic posts in October 2024 reveals the content formats and creators driving the most audience engagement for brands. Keep scrolling to get the full report.
It contains:
- Data analysis of and statistics from the top 50 most engaging creator adverts of October 2024.
- Top 50 most engaging creator adverts of October 2024.
- Strategic advice for brands based on the conclusions of this data analysis.
Key findings include:
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24% of top #ads focused on gratitude for the power of good products. The most effective advert in this category was the top sponsored post of the month – a Reel by gaming creator Theo Thomas promoting Turtle Beach’s new headset. He explained all of the technology’s features, detailing how they improve his experience. The result? A 40.6% engagement rate, 759K views , 98 relevant comments and 176 shares.
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26% of adverts were seasonal tutorials teaching a new skill. This is a shift in comparison to the rest of 2024, where top ads have documented exciting or unique experiences. As Q4 goes on, October’s successful influencer content suggests brands should commission Reels which show consumers how to do new things in relation to seasonal events.
Additional reading:
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Christmas 2024: Four shopping trends retailers and tourism boards should adopt to drive footfall
- How creator-led travel disruptor Love and London grew its TikTok audience by 450% YOY
