Food & beverage: Creator & consumer data analysis, Q4 2023

Food and drink in social settings drove engagement as did content which tapped into trending cultural moments.

This independent review of creator content about food and beverage in Q4 2023 reveals the most engaging posts and gives strategic data-driven advice to brands.

It also features six data charts:

  • The top ten most engaged food and beverage #ads by creators.
  • Top ten most engaged recipes.
  • Top ten most engaged posts about cooking.
  • Top ten most engaged posts about plantbased food.
  • Top ten most engaged posts about hosting and dinner parties.
  • Top ten most engaged posts featuring alcohol.

Key findings include:

– Two of the most engaging food and beverage posts from Q4 2023 riffed on cultural moments: Giovanna Ryan’s recreation of an omelette from season two of The Bear and Kate Elisabeth’s Saltburn-themed dinner party.

– 90% of the most engaging posts featuring alcohol were in social settings such as bars and tapped into themes like catching up with friends and celebration. Two of these posts were linked to wedding planning.

Additional reading:

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