This independent review of creator content promoting discount codes throughout Q4 2023 provides strategic data-driven direction for brands.
It also features three data charts:
- The top ten most engaging fashion posts by influencers with discount codes.
- Top ten most engaging beauty posts by influencers with discount codes.
- Top ten most engaging interiors posts by influencers with discount codes.
Key findings include:
– Fashion content with discount codes delivered the highest average consumer engagement rate (the top ten posts had an average of 30.6%). Beauty followed with 16.5% while interiors and home had an average of 4.5%.
– Engaging content was united by one thing: creators focused heavily on one product or look to deliver a strong visual or transition within 20 seconds.
Additional reading:
- Influencer affiliate marketing drives billions in sales, making a large slice of creators income
- Link to buy: Insights into successful affiliate marketing by creators, brands and agencies
- Glisten Cosmetics founder Natalie Chapple on its influencer and affiliate marketing strategies
