This independent review of creator content featuring makeup in Q4 2023 provides strategic data-driven direction for brands in Q1 2024.
It also features two comparative data charts:
- The top ten most engaging influencer ads about makeup.
- Top ten most engaging organic posts.
Key findings include:
– Q4 saw significant consumer engagement with creator tutorial’s on achieving “glowy skin” through base products such as primer, highlighter, blusher and foundation. 50% of the most engaging makeup content across adverts and organic posts contained some element of this.
– “Full face of…” Reels delivered interest for Clinique, Studio by Superdrug, Huda Beauty and Plouise suggesting paid-for content showing how products from a full range complement each other is still worthwhile as well as gifting.
Additional reading:
- #MakeupArtist has 55 billion views on TikTok: 10 professionals to partner with on campaigns
- 10 male beauty influencers creating makeup content for men
- 15 France-based beauty influencers and why French makeup videos are so huge on TikTok
