The regulations for working commercially with influencers are significant, unexpected and ever increasing. Understanding these rules is crucial for brands, agencies and media companies as creators become an ever more prominent part of the creative and marketing mix. Why? Because not following them comes with consequences.
In this session, you’ll learn…
- What constitutes as advertising when it comes to working with influencers.
- The information influencers must volunteer when posting sponsored content.
- What the ASA accepts as sufficient signposting of advertising.
- Case studies of influencer campaigns which have been reported to the regulator.
