An introduction to the world of influencers, how they build careers through social platforms and why this is changing communications, marketing and media.

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Understand how influencers can help accelerate your business’ growth. This session is an introduction to influencer platforms and partnerships.

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Creator-led content formats dominate entertainment and sports across TikTok, YouTube and Instagram - learn which ones are engaging audiences at scale.

Content formats to adopt and the influences set to define trending aesthetics and cultural conversations. An essential session for A/W campaign planning.