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CORQ is the ultimate toolkit for everyone working in influencer marketing, content development, social media and communications.

We have a range of packages across our two platforms providing influencer discovery and due diligence, campaign reporting, daily influencer newsblasts, the sharpest data-led analysis and essential trend forecasting. CORQ is staffed by a team of journalists who are dedicated to interrogating the digital space, determining where it will go next and helping our clients use it to their best advantage.

What we give you

Influencer news

Stay on top of the latest developments in the influencer space from engagement announcements to controversies and new podcasts. Also, see influencer marketing that’s driving conversations via our weekly campaign roundups.

Data analysis

Understand who and where each influencer’s audience is plus get to grips with their engagement rates across multiple platforms from Twitter and Twitch to YouTube and Instagram. Get all the numbers you need to inform your next campaign.

Trend forecasting

Access daily trends reports detailing the content, aesthetics and conversations defining social media plus stay ahead of your competition with exclusive insights into where they are going next. See future digital first.

Insight sessions

Access our courses in digital marketing, navigating the official guidelines for brands working with influencers stay up-to-date with monthly seminars and tune into our weekly sessions with leading editors to discover how you can get your brand into their pages.

Campaign planning

Send us your campaign briefs and our team of journalists will long-list the most exciting and relevant influencers who meet your requirements, based on the latest news and their research. Our campaign planning work is completely agnostic and driven by clients’ needs.

Influencer discovery

Search for influencers via key data points but also by their likes, dislikes and life experiences. Every influencer curated onto our platform is researched and profiled by CORQ journalists. Also, find out the influencers they collaborate with using our social-ecosystem tool.

Meet the team

CORQ is the only journalist-led intelligence business in the influencer industry and brought to our subscribers by a team of experts who are truly passionate about creator media.

Sara McCorquodale

CEO & Founder

Sara has been a journalist and editor for publishers including the Sunday Times, Conde Nast and WGSN since 2005. She has been working on influencer campaigns and projects since 2012, is a prolific commentator globally on the creator industry and is author of the award-winning business book, Influence: How Social Media Influencers Are Shaping Our Digital Future. As well as running CORQ, she is a non-executive director for River Cottage. Originally from Scotland, she loves political podcasts, trashy novels and playing Scrabble with her two sons.

“It’s the wild west out there.This book is your sheriff” - The Sunday Times

Influence by Sara McCorquodale

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Client services

Caitlin-Eatwell-CORQ

Account Executive

Caitlin Eatwell

Caitlin delivers influencer research and campaign outreach support for our clients. She is originally from East Yorkshire, has a degree in Media, Journalism and Publishing, and loves vintage and sustainable fashion content. Anything else? Their dream home is a cottage in the Lake District with two cats and a vegetable patch.

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Influencer Research Coordinator

Natalia Reppas

Natalia is the link between editorial and client services – working closely with both teams to identify the most on-brand influencers for client campaigns and projects. Originally from Athens, Greece, Natalia moved to the UK to study – she did her degree in Norwich and her Master’s in London. She can be found trying out the capital’s vast selection of restaurants and loves reality television.

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Higher Education Coordinator

Johanna Andersson

Leading our Higher Education Programme, Johanna works closely with our partner universities to deliver exclusive insights and events connecting industry leaders with students across the UK. Originally from Sweden, Johanna has a background in communications and moved to London pursue a Master’s in PR. She loves dancing, brunching and once upon a time was a very promising ping pong player. Learn more about how CORQ works with universities – email johanna@corq.studio.

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Client Services Manager

Emily Clark

Emily works closely with our Enterprise subscribers to help them execute the most successful influencer campaigns. As well as leading client projects, she oversees the client services team who deliver bespoke influencer research and talent discovery. Outside of CORQ, Emily can be found in London’s West End watching all of the newest musicals – her all time favourite is Les Miserables and next up is Pretty Woman. To learn more about CORQ’s services, email emily@corq.studio.

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Account Executive

Ratthanan Jir

Ratthanan – better known as RJ – works primarily on beauty research as part of CORQ’s client services team. Originally from Thailand, she studied advertising before moving to London to pursue a Master’s in marketing. In between studies, she also worked in influencer marketing for agencies such as Wunderman while living in Bangkok. RJ is extremely passionate about the beauty and fashion influencer industry and a huge fan of Blackpink.

Commercial

Greg-Potter-Sales-CORQ

Head of Sales

Greg Potter

Greg heads up commercial across CORQ, maximising sales opportunities and trying to keep Seb and Arabella out of trouble. He spent eight years in advertising before starting a new career as a travel marketer just four months before the first global lockdown of the pandemic… Greg enjoys getting lost in Twitter threads and making Spotify playlists for all occasions. To learn more about CORQ, email greg@corq.studio.

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Business Development Consultant

Seb Kisbee

Seb works primarily with our marketing and PR agency clients, finding out their pain points with influencer marketing and developing solutions. Originally from Kent, he has a background in marketing and sales and is obsessed with helping agencies streamline their influencer campaign process. Literally obsessed. Anything else? He likes Clapham and Excel spreadsheets and dislikes heights. To learn more about CORQ, email seb@corq.studio.

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Head of Beauty

Arabella Johnson

Arabella was CORQ’s very first employee back in 2018 and is now head of beauty for the business, onboarding and fostering relationships with the world’s biggest beauty and lifestyle brands. Her passion, apart from the beauty industry? Beauty TikTok, where she spends approximately three hours a day gaining unrivalled knowledge of creators who are connecting with consumers most. To learn more about how CORQ helps beauty businesses, email arabella@corq.studio.

Editorial

Chloe-James-CORQ

Middle East Correspondent

Chloë James

Chloë is based in Dubai, where she covers the creator industry across the UAE, Kuwait, Lebanon and Saudi Arabia and consults on brand projects for the Middle East market. With bylines in The Independent, Grazia, Cosmopolitan Middle East, she’s equally obsessed with skincare, movies, and One Direction. But her biggest obsession? TikTok.

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South Korea Correspondent

Dahee Chung

Dahee reports on the trends, influencer campaigns and digital innovations gaining traction in South Korea. Based in Seoul, she specialises in localising marketing campaigns for businesses entering South Korea and has worked with brands such as Chanel, Dior, Enjo, Calvin Klein and Pfizer. As well as reporting for CORQ, Dahee is available to consult on influencer projects. Email emily@corq.studio to learn more.

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Database content manager

Jasmine Lee

Jasmine edits and manages our curated influencer database. Originally from Toronto, Canada, she was previously the editor of Harbour Times and her work has been recognised for pushing innovation in Hong Kong journalism by the Online News Association. In addition to being an editor, she is the producer Stern Reflections, a photo book on voluntourism, environmental exploitation, and the vibrance of life in Ghana.

 

 

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News and features writer

Dina Zubi

Dina covers trends, case studies and news at CORQ  and is particularly interested in digital sub-cultures, lifestyle campaigns and strange but interesting corners of the internet. Originally from Oslo, Norway, she moved to London for university and loves thrifting, disco music and nail art (she started doing her own during the pandemic). Got a story? Contact her on dina@corq.studio.
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Staff Writer

Abby Oldroyd

Abby covers news, campaign analysis and comment for CORQ. Originally from Surrey, she has written for publications such as Grazia and Society 19 and joined our editorial team after finishing her journalism MA. Abby enjoys scuba diving, binge-watching Gilmore Girls and is a huge fan of Beyoncé. Got a story? Contact her on abby@corq.studio.

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South Korea Correspondent

Hyemi Na

Hyemi reports on influencer campaigns, technology, digital and consumer trends for CORQ while also covering innovations such as virtual influencers. A Central Saint Martin’s graduate who is based in Seoul, she specialises in localising marketing campaigns for businesses entering South Korea and has worked with brands such as Chanel, Dior, Enjo, Calvin Klein and Pfizer. As well as reporting for CORQ, Dahee is available to consult on influencer projects. Email emily@corq.studio to learn more.

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Features Director

Emilie McMeekan

Emilie McMeekan is the features director of CORQ. She is a journalist with over 24 years experience, as features editor of the Evening Standard and deputy editor of Tatler and ES Magazine. She is also the co-founder of The Midult, an online movement for grown-up women, and co-host of the podcast I’m Absolutely Fine. She is obsessed with memes.

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News and features writer

Caroline Edwards

Caroline reports on fashion trends, case studies and breaking news for CORQ. Originally from Portland, Oregon, she moved to London in 2019 to do her masters in arts and lifestyle journalism. She has since written for publications such as Wonderland, Clash and i-D. Her favourite platform is Twitter and she is on a quest to find the best oat cappuccino in London. Got a story? Contact her on caroline@corq.studio.

Editorial policy

CORQ is an independent publisher of intelligence, news, trends and analysis on the creator industry. All of our editorial is produced by journalists and is the result of unbiased research and interviews. As with most publishers, we do not believe it is ethical to pay sources and therefore all information reported on our platforms is the result of conscientious journalistic practices. In addition, we do not report on children working in the creator industry and only feature individuals who are over 18-years-old.

CORQ does not accept payment in return for editorial coverage and makes money purely through users paying subscription fees and for larger scale bespoke research projects.