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Expert consultancy and bespoke research

Enhance your influencer marketing strategy with bespoke investigative projects conducted by a team of journalists and researchers

CORQ’s consultancy is led by our CEO and founder Sara McCorquodale – the author of the award-winning book Influence: How Social Media Influencers Are Shaping Our Digital Future. She has worked internationally on influencer briefs for brands, media companies and agencies since 2012, meaning any consultancy project is informed by true expertise and experience. The CORQ approach combines qualitative and quantitive research to deliver actionable strategies, resource-rich findings and clear direction for every client.

Keep scrolling to learn more about CORQ’s advisory services.

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Consultancy by CORQ

If you are making a significant investment in an influencer, it is imperative you understand their profile in its entirety. This means a full review of their digital footprint.

CORQ’s journalists are skilled in delivering in-depth profiles exploring influencers’ backgrounds, any past controversies, political affiliations, topical interests and previous brand partnerships. These confidential due diligence reports also reveal existing positive narratives which may mean the influencer aligns even more perfectly with the brand than it first realised. On top of this, due diligence findings include key influencer audience data and metrics showcasing performance of their content.

In short, this consultancy delivers a full, independent picture of a talent based on deep dive analysis of publicly available information. Every finding is accompanied by source links and never based on hearsay. This research gives brands the opportunity to halt a partnership that may implicate them in controversy, or go full steam ahead with complete confidence.

Any business forecasting significant revenue through social commerce and influencer channels should be informed by rigorous research and informed strategy.

CORQ delivers concise strategic direction for brands through in-depth strategy reports. Through this consultancy, CORQ will deliver research based on a bespoke brief through surveying, extensive interviewing and desktop research.

This combination of qualitative and quantitive research ensures brands receive new data in every report alongside illuminating anecdotal insights. Our journalists consider all findings before delivering conclusive strategy direction to each commissioning brand.

CORQ in-depth reports are distributed to stakeholders and headline findings presented via an in-person session.

Not every digital strategy requires in-depth research, but an independent view can uncover a new fruitful approach.

CORQ analyses and presents fresh ways to connect with digital audiences through half-day strategy advisory sessions. Prior to these workshops, brands provide information on target demographics, upcoming product releases and key marketing moments.

From there, CORQ experts devise narratives, list influencer partner suggestions and design digital activations that would have maximum impact.

This strategic advice is then presented to the client in a workshop style to enable debate, make objectives clear and uncover potential opportunities for business growth.

Upskilling teams for the influencer age is no easy task. However, developing in-house expertise allows you to retain talent and firmly grasp the opportunity social media presents for businesses.

CORQ offers holistic educational workshops and presentations to meet the needs of every client. These range from private training sessions on influencer regulations, to market analyses of specific verticals and competitors. We also offer influencer marketing training workshops and trend presentations tailored to the priorities of your business.